Jojo Siwa Signs Consumer Product Deal with Nickelodeon Celeb Secrets

JoJo Siwa is heading to Nickelodeon!

The 13-year-old singer, dancer, actress, and social media influencer has signed an exclusive licensing partnership deal with Nickelodeon to develop a line of consumer products inspired by her. Nickelodeon will also seek major merchandising and promotional partners, spanning categories including apparel, home furnishings, toys, publishing, and more.

“JoJo Siwa is a great young talent who our audience loves because she is a positive role model and is happy being a kid,” said Pam Kaufman, Chief Marketing Officer and President, Nickelodeon Consumer Products. “Her fresh, signature style reflects her fun and vibrant personality, and we are so happy to welcome her to the Nickelodeon family.”

“I am super excited to partner with Nickelodeon to release my line of consumer products,” said JoJo Siwa. “I love Nickelodeon so much and I know that what they create will reflect my personality and everything I love!”  

Siwa is set to make her TV performance debut with her viral hit, “Boomerang,” at the 2016 Nickelodeon HALO Awards, premiering Sunday, Nov. 27, at 7 p.m. (ET/PT). She is also featured in an episode of TeenNick Top 10 premiering Friday, Oct. 28 at 9 p.m. (ET/PT) on Teen Nick as well as encores of Nickelodeon’s Ultimate Halloween Haunted House special premiering Saturday, Oct. 29 at 9 p.m. (ET/PT) and Sunday, Oct. 30 at 8 p.m. (ET/PT).

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